2017 was also the tenth anniversary of Supor as part of Groupe SEB. Supor today posts annual sales of around €1.9 billion, more than €1.2 billion of which are generated in its domestic market of China. The most recognized brand in the Chinese cooking market, Supor has considerably strengthened its positions over the decade, reinforcing its leadership in cookware and taking the number-two position in kitchen electrics.
This remarkable performance can be attributed to two main factors: on one hand, a robust product momentum, driven by an extremely strong innovation policy; on the other hand, a comprehensive presence in the country through large-scale multi-channel distribution.
Supor also has a powerful and competitive production base intended to serve the Chinese market as well as Group exports. This success reflects in the growth in Supor’s sales, results and share price. It provides a solid base for the future.