Part of Groupe SEB since 1972, the French brand Calor celebrated its 100th birthday in 2017. An expert in linen care and personal care, Calor supports thousands of consumers in their everyday lives. To celebrate the brand’s centenary, a number of events were organized in France and Belgium. In addition to media campaigns and competitions, an event for the general public was held at the Parisian department store, BHV Marais, featuring beauty and lifestyle workshops and a fashion show orchestrated by bloggers and the host of the French television program The Voice, Karine Ferri. In parallel, Group employees got to visit plants, attend an exhibition and watch demonstrations of historical products.