Integration of WMF

To sum up…

Integration of WMF

2017 saw the incorporation of WMF within Groupe SEB, which materialized in robust progress on the harmonization of systems and the integration of functions through a constructive collaboration between teams. Several priorities were addressed in this first year:

  • the development of the Small Domestic Equipment business through the takeover of the commercial activity by the Group’s subsidiaries -excluding Germany, Austria and Switzerland-, the acceleration of the product dynamic and the inception of the optimization of the WMF store network;
  • the acceleration in Professional Coffee through a strengthened, specialized organization structure, enhanced innovation and digitalization, and the initial implementation of action plans in the main markets;
  • the gradual roll-out of industrial and purchasing synergies, and the start of the supply chain optimization.

In a nutshell, in 2017, Groupe SEB has gone forth to ensure the achievement of its ambitions for WMF.